Privacy Policy
Privacy Policy
Effective Date: April 16, 2025
East Bay Fertility and Hormone Therapy Center (“East Bay Fertility,” “we,” “our,” or “us”) is committed to protecting the privacy, security, and confidentiality of your personal and health information. This Privacy Policy explains how we collect, use, store, and share your information, including information collected through our website, patient portal, and SMS/text messaging programs, in compliance with applicable laws including HIPAA, the California Consumer Privacy Act (CCPA), and A2P 10DLC messaging regulations.
Information We Collect
We may collect the following categories of information:
Personal Identifiers
Name
Date of birth
Gender
Mailing address
Phone number
Email address
Government-issued ID
Health Information
Medical history
Diagnoses
Medications
Lab results
Treatment plans
Appointment records
Insurance provider and policy details
Financial Information
Billing and payment details
Insurance claims information
Digital & Communication Data
IP address
Browser and device data
Website activity
Cookies
Communications through our website, patient portal, phone, or SMS
How We Collect Information
We collect information when you:
Submit forms online or in-office
Communicate with our medical staff
Use our website or patient portal
Schedule appointments
Receive or send text messages
Interact with insurance or laboratory partners
How We Use Your Information
We use your information to:
Provide medical care and treatment
Schedule and confirm appointments
Send reminders, updates, and important notices
Process insurance and billing
Respond to patient inquiries
Improve patient care and services
Meet legal and regulatory obligations
Text Messaging (SMS) & A2P 10DLC Compliance
If you opt in to receive SMS messages from East Bay Fertility, we may send:
Appointment reminders
Treatment updates
Billing notifications
Patient support messages
Clinic communications
SMS Consent
By providing your phone number and opting in, you consent to receive text messages from East Bay Fertility. Message frequency varies. Message and data rates may apply.
Opt-Out
You can opt out at any time by replying STOP to any text message. You can reply HELP for support.
Data Use
SMS consent is used only for communication with East Bay Fertility.
We do not sell, rent, or share phone numbers or SMS consent with third parties for marketing purposes.
How We Share Information
We may share information:
With healthcare providers involved in your care
With insurance companies and billing partners
With laboratories and pharmacies
With service providers that help operate our systems
With government agencies when legally required
We never sell or rent your personal or health information.
Data Security
We use administrative, technical, and physical safeguards to protect your information, including:
Encrypted systems
Secure access controls
HIPAA-compliant data handling
While no system is 100% secure, we take every reasonable step to protect your data.
Your Privacy Rights
You may:
Request access to your medical records
Request corrections
Receive a disclosure report
Request limits on data use
Withdraw SMS consent at any time
To exercise these rights, contact:
Privacy Officer
East Bay Fertility and Hormone Therapy Center
123 N 500 E, Payson, UT 84651
📞 801-377-0580
📧 reception@eastbayivf.com
Cookies & Tracking
We use cookies to:
Analyze website traffic
Improve site performance
Remember preferences
You may disable cookies through your browser settings.
Third-Party Links
Our website may link to other sites. We are not responsible for their privacy practices.
Policy Updates
We may update this Privacy Policy at any time. Changes will be posted on our website with a new effective date.
Contact
If you have questions about this Privacy Policy, contact us at:
East Bay Fertility and Hormone Therapy Center
123 N 500 E, Payson, UT 84651
801-377-0580
reception@eastbayivf.com