Privacy Policy
Effective Date: April 16th, 2025
East Bay Fertility and Hormone Therapy Center (“East Bay Fertility,” “we,” “our,” or “us”) is committed to safeguarding the privacy and security of the personal and health information we collect from our patients, clients, and website visitors (“you” or “your”). This Privacy Policy describes how we collect, use, disclose, and protect your personal information in compliance with applicable laws including, but not limited to, the Health Insurance Portability and Accountability Act (“HIPAA”) and the California Consumer Privacy Act (“CCPA”).
- Information We Collect
We may collect the following categories of personal information:
- Personal Identifiers:
- Full name, date of birth, gender, Social Security number
- Address, phone number, email address
- Government-issued identification numbers
- Health Information:
- Medical history, diagnoses, medications, test results, treatment plans
- Insurance provider, policy numbers
- Appointment and visit history
- Financial Information:
- Billing and payment information
- Credit card or bank account numbers
- Online Activity Information:
- IP address, browser type, pages visited, cookies
- Communications through our website or patient portal
- How We Collect Information
We collect your information:
- When you fill out forms online or in person
- Through interactions with our healthcare providers and staff
- Via telephone, email, or text communications
- Through cookies and tracking tools on our website
- From third-party sources such as insurance providers or laboratories
- How We Use Your Information
We use your information to:
- Provide, coordinate, and manage healthcare services
- Schedule appointments and communicate with you
- Verify insurance and process billing
- Improve our website, services, and communications
- Meet legal, regulatory, and accreditation requirements
- Conduct internal audits, quality assurance, and clinical research (de-identified data only)
- Disclosure of Information
We may share your personal information:
- With your consent or at your direction
- With health insurance companies and billing partners
- With referring or treating physicians
- With government agencies as required by law
- With third-party service providers under strict confidentiality agreements
- In response to subpoenas, court orders, or legal processes
We do not sell your personal data to third parties.
- Data Security
We implement industry-standard administrative, technical, and physical safeguards to:
- Protect against unauthorized access or disclosure
- Secure your data during collection, storage, and transmission
- Maintain the integrity and confidentiality of health information
However, no method of data transmission or storage is 100% secure. We cannot guarantee absolute security.
- Your Rights
Under applicable law, you have the right to:
- Access and receive a copy of your medical records
- Request amendments to your information
- Receive an accounting of disclosures
- Opt-out of certain communications
- Request restrictions on how your data is used or shared
To exercise these rights, please contact our Privacy Officer at: [Insert Contact Info]
- Cookies and Tracking
Our website uses cookies to:
- Analyze site traffic and usage
- Store user preferences
- Enhance user experience
You can disable cookies through your browser settings, but this may limit some functionalities of our site.
- Third-Party Links
Our site may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
- Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in laws or our practices. Updates will be posted on our website with a revised effective date.
- Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact:
Privacy Officer
East Bay Fertility and Hormone Therapy Center
123 N 500 E, Payson, UT 84651
801-377-0580
reception@eastbayivf.com
